Jamba Juice Project

The product is Jamba Juice Smoothies. The marketing objective is to create additional mid-day traffic into the Jamba Juice locations. The target audience is young Business Professionals who need that extra energy kick that is all natural and healthy! The strategy consists on creating various applications to get young businesses professional into the stores in the morning and during the mid-day workday. Though different applications, web, iPhone, mailer, newspaper and outdoor marketing.