Harley-Davidson Campaign

This direct response campaign focuses on the new '10 Harley Davidson Products. I wanted to create excitement for the new models of the 10' Harley-Davidson products. The target audience is Males between the ages of 25-55, who would ride their Harley-Davidson everyday if they had time. The strategy is to create incentives for spreading the excitement. To do this customers will be given different opportunities to spread the knowledge of the new models with the mailer. The media used is a direct mailer, magazine print advertisement with postage paid response card.