BIC Stationary Campaign

For the new BIC will be targeted towards working mothers, from 25-40, married and hard working. They love to read and write, and spend free time with friends. The strategy was to create a website, print, mailer and logo design for brand extension. We will be using the tagline: 'Your New Favorite Pen.' The media used for this project is a logo design for this brand extension, a direct mailer, magazine print and interactive website.