Urban Outfitters Campaign

Urban Outfitters is looking to attract more consumers to their retail stores in the United States. With that I have created an integrated marketing campaign to target this audience in a new way. College students are the target market, who have a unique urban style. The initial campaign will be focusing on the San Francisco region. The campaign will be based around a website where customers can try on clothing, check out products, create a profile with the purpose of entering the contest. The media used is Print (magazine, and bus), interactive website, and web ads for social networking websites